Marketing to the church: Rocky Balboa

Rocky posterThis is a dated topic, but I write it now because yesterday someone gave me the poster you see here from the Rocky Balboa media push for churches.  I’m grateful to the person who put it on my desk, and I plan to put it up.  But the campaign itself, to promote Rocky Balboa to churches, seems odd.

I saw the movie, and commented on it here.  It was good.  Of course, I felt like I had seen it before, since it was the same movie as as the previous ones.  But there wasn’t anything especially Christian about it, and the “good fight” Paul speaks of (quoted on the poster) certainly wasn’t a sixty-year-old man vs. the heavyweight champ.

Sylvester Stallone learned from Mel Gibson the value of connecting with pastors, although Stallone’s marketing push wasn’t nearly as far-reaching as Gibson’s, nor was it as successful.  (BTW, when is some Hollywood director going to invite ME to a pre-screening?)

NPR covered the church marketing strategy here, and Christianity Today Movies abetted the project to some degree too.

I have no problem with Bible-based discussions on movies.  I just see this as another warning to be careful.  It IS flattering to be noticed by Hollywood.  But it would be easy to be used.

P. S. - Just today, Christianity Today posted an article about movies and church marketing citing the dangers.

Illusions of Innocence: Book notes

I just finished reading Illusions of innocence: Protestant Primitivism in America, 1630-1875 by Richard T. Hughes and C. Leonard Allen (1988, University of Chicago Press). This is an excellent book that most of you won’t want to read (unless you’re really into history) because it is so technical. But it is valuable especially to those of us in the independent Christian churches who approach our faith with a “restorationist” mindset - meaning that our goal is to restore the pure faith and practices of New Testament times.

Kindred Spirits: by Asher B. DurandHere are some of the major points of the book:

  1. Our vision of restoring primitive and purer times is by no means unique. On the contrary, few things were more common in the years following the American Revolution. The desire to reconnect with primordial purity drove the New England Puritans, primitive Baptists, and Mormons as well as Alexander Campbell and our Christian churches (which Hughes and Allen insist on calling “Christians”, using the quotation marks not to question our sincerity but to distinguish us from other Christian movements). In fact, this mindset drove Thomas Jefferson and the founders of our republic, so the intellectual soil of the early 1800s was fertile for producing primitive religious movements.
  2. Restorationist movements tend to follow a predictable path from liberty to exclusivism to coercion. Most movements begin with an emphasis on free thought because they are formed in reaction to older movements which restrict freedom. Campbell, for example, began his movement in opposition to the “human creeds” of the established Presbyterian church of his youth, creeds which he found restrictive. It doesn’t take long, however, for such movements to arrive at the conclusion that they have reestablished the true way and that all others are in error - hence exclusivism. Then, when the movement gains strength in numbers, it usually resorts to coercion to enforce the “right thinking” it has rediscovered. Our Christian churches in many regions are certainly known for this attitude of “we’re the only true Christians”, though Campbell himself didn’t take this journey with his movement. In a real sense, our branch of the Christian churches was stolen out from under Campbell by others. Hughes and Allen show that this trajectory of thought can be seen in our nation’s foreign policy. Our birthright of freedom of conscience has often been translated into a doctrine of enforcing “freedom” on other nations by military power. More often than not, America’s stated desire to spread freedom serves as a cloak for other national interests.
  3. The key to breaking free from our failures (if there is such a key) lies in being aware of our “illusions of innocence”. The last paragraph of the book begins with these words: “Awareness of our own failures and appreciation of the traditions of others will not likely occur, however, so long as the luxuriant growth of pretentions to innocence remains unpruned.”

I’m enough of a product of America and our Restoration Movement to find a lot of value in the truths which both rediscovered. But I have long been troubled about the exclusivism and coercion I have seen in both. Illusions of Innocence is valuable in that it gives a name to and a comprehensive description of these failings.

PS - I got my copy of Illusions used and at a good price from Amazon, but now I see that it lists for almost $45! I wish I hadn’t marked mine up! :)

Hell and an ordinary radical: Shane Claiborne

Shane ClaiborneShane Claiborne has an interesting article (part 1 of 3) today at Out of Ur, the blog for Christianity Today’s Leadership magazine. I’m currently reading Claiborne’s book The Irresistible Revolution: Living as an Ordinary Radical. I like the book because, aside from a few sophomoric references, Claiborne defines “radical” in the correct sense of “getting back to the roots”. Hence the subtitle reference to being “an ordinary radical”; radical Christians aren’t defined by tattoos or body-piercing, but by living like Jesus, returning to the roots of Christian practice. Every Christian should be a radical in this sense, though most of us are not. Claiborne lives what he speaks. For years, he has lived in a different sort of Christian community in inner-city Philadelphia.

As for the article, the only weakness (I think) is that it seems to minimize hell as an eternal reality (though Claiborne doesn’t dismiss hell altogether), which is unnecessary to make his larger and vastly more important point: That millions of people are living in a hell on earth right now. Jesus did speak of an eternal hell, but there is no doubt that his life and ministry give us a powerful example of living among those in hell-on-earth and releasing God’s Spirit among them to set them free.

Claiborne (who is originally from Maryville, TN) is doing a great service for the church, and his book has really got me thinking about alternative ways of living in community WITH our community.

Two good articles at Christianity Today

Gordon McDonald has posted the best article I have read on the sad Ted Haggard situation. McDonald, who went through a similar experience in the 80s, writes with truth and compassion about Haggard, his family and his church. The thing that is missing, though, is any real idea about how things could have been different, how someone in Haggard’s shoes could have found someone to pull him back when this stuff was in the temptation stage - a very important point, I think.

Also, Arthur E. Farnsley has an unusual article on (and this is difficult to describe) Bible literalists who work flea markets instead of going to church, who don’t actually READ the Bible, and who aren’t part of the religious right! The article sheds light on how influential the evangelical subculture is to those who are part of it. Not only that, but I KNOW people like this, folks who are loosely associated with our church, who aren’t flea-marketers but have other concerns.

The camera that takes away ten pounds

HP is promoting a new slimming feature on their digital cameras. The before-after pictures are impressive, but when you watch the demo at HP’s site, you can see the distortion take place. CBS took flak in late August for slimming down Katie Couric in a publicity photo.

I learned of the HP camera feature at Church Marketing, er, Stinks, a site devoted to evaluating and improving the way we promote churches. This is a good, short article on how dumb advertising campaigns may generate buzz but they hurt more than they help.

BTW, HP has been in the tech and business news lately for an unethical and probably illegal leak probe conducted against journalists, employees and HP directors.

Islam, Crusades and Communion

For many centuries after Christ, Christian pilgrims in Europe found spiritual meaning in traveling to the Holy Land, especially to the birthplace of Christ. The rise and spread of Islam didn’t interfere with these peaceful pilgrimages. But as the year A.D. 1100 approached, things changed. Seljuk Turks, aggressive and warlike converts to Islam, seized Jerusalem from their fellow Muslims and began to take control of what had once been the eastern part of the Roman Empire. And reports reached Rome that Christian travelers to Israel were being harmed.

In this context, Pope Urban II launched what became one of the most shameful eras of Christian history – the crusades. When Urban launched the first of these “holy wars” he promised his soldiers spiritual rewards in heaven and also the temporal benefits of having more land. He said: “Enter upon the road to the Holy Sepulcher; wrest that land from the wicked race, and subject it to yourselves.” In this and the subsequent six crusades that followed, all regard for the principles of just war fell away in the name of this holy battle. Non-combatants and prisoners were tortured, raped, and their towns plundered. Jews and Christians often fell victim to the attacks by the “Christian soldiers” who sometimes cut open bodies in search of gold.

Perhaps the most awful fact about the crusades is that the name itself – “crusade” – refers to taking up the cross, after the example of Christ. What horrible blasphemy it was to use the cross as a weapon of hatred and murder.*

Now, if you were to read back through my three previous paragraphs, and you switched places between Christians and Muslims, I think you’d find an account that parallels today’s news. A holy war proclaimed by religious leaders, attacks against “infidels”, disregard for non-combatants, and promises of earthly and heavenly rewards for soldiers – it all sounds so familiar.

Here’s something else to notice: A large number of Muslims today (the majority, I think) cry out: “This isn’t Islam. My faith has been hijacked by people who know nothing about it, men who want only power. Jihad, holy war, properly refers to the war within, the war to overcome sin, not to this!”

Christians should be able to identify with this latter group. We correctly say that “crusade” or to take up one’s cross, properly refers to the process of denying self, lifting up Christ, and serving others. “The crusades weren’t Christianity,” we say. “They were a perversion of our faith, quests for riches and power.” We have tried to live down the crusades and forget them. Yet we cannot. They are part of our history. They illustrate the terrible sin we can commit when we allow our religion to draw us away from relationship with Christ. In my understanding, the crusades pointedly illustrate Jesus’ words in Matthew 7:21 – “Not everyone who says to me, `Lord, Lord,’ will enter the kingdom of heaven, but only he who does the will of my Father who is in heaven.”

Is it fair that Christians are sometimes known only for their wars, murders, and lust for power? No. But it is understandable, given our history.

And what about us? Maybe your view of Islam is so colored by war that you can’t imagine something like Islamic Relief. IR is a charity that works to relive suffering caused by natural and man-made disasters around the world, and focuses on things like water and sanitation, orphan sponsorship, and economic development – much like World Vision, the Christian relief group to whom we recently donated more than $27,000 for water wells. Many millions in Islam find more to identify with in Islamic Relief than they find in the current popular definition of jihad.

Please do not think for a moment that I am saying that all faiths are the same, or that Islam is as valid a way to God as Christ. Our Savior claimed that no one would come to the Father except through him (John 14:6). Jesus Christ is the ONLY begotten Son of God, God’s way of reaching out to us. All other religious systems represent our futile attempt to reach Him. Christ also expressed a profound desire for every willing person to be saved, for he came to seek and save the lost (Luke 19:10).

This is why the Communion Meal is so important, so special to us. At no other time in worship do we confront the sacrifice so pointedly of the one who gave himself for us. Our sins are crimson stains. History bleeds with the scarlet sin of people of all races, nations, and religions. So does the heart of every person. At the foot of the cross, the ground is level and we are equals all.

May we never miss this opportunity to lift up Christ, and only Christ, so he can draw all people to himself.

*My source for historical information: Church History in Plain Language, by Bruce L. Shelley. Word Publishing, 1982 pp. 205-06

Hope and despair side-by-side

Mike Zukowski sent me this link to a Philip Yancey story called “Postcard from Africa” in Christianity Today. In Africa, AIDS, death, poverty and strong Christianity live with one another. My persistent thought while reading this story: African Christians will certainly lead us in the Kingdom of Heaven.

Community

In response to my thirst for adventure that I described in my last blog post (which received wider-than-normal readership because it also ran in our church newsletter) I have had no shortage of suggestions from friends on how to kick-start the jaw-dropping life I desire. One guy suggested that I join him on an upcoming two-week backpacking trip. I think he was kidding, as I doubt he wants to carry me out of the woods after three days. But his long-lived passion for serious hiking is contagious.

A woman offered me the chance to join her in leading a group of middle/high school students on a whitewater rafting trip. I might actually try this one, though I fear it may remind me how much I like to sit inside where it is warm and dry and read. Another friend at church suggested that if I wanted adventure I could lead the soon-to-be-enjoyed congregational budget meeting. Um, no.
The suggestions, along with a great supportive email from another friend, reminded me that even when life is unsatisfying, it is great to have community, Christian friends who care what you think and respond to it.
I’m seeing it this weekend in our church’s grief over the death of A. L. Woody, a thirty-seven-year-old husband and father who died suddenly on Saturday evening after battling an aggressive cancer for all of this year. I can see in our church family that people not only want to help this family, we actually grieve with them.

Thanks for providing me with community. Thanks to those of you who have invited the Woodys into your life. Let’s keep our eyes open for those who still need to be welcomed in to the family.

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15 Minutes on AIDS in Africa

At the Willow Creek Leadership Summit, our group got to see a short video from World Vision depicting AIDS through one woman’s eyes. I found it moving. Now I invite all of you to watch it online. You’ll need a high-speed connection and about 15 minutes.

Our church is raising money for a water well in Zambia to bring health and life (and, indirectly, fight AIDS) in one village. This video, and the passion of our youth and leaders behind the project, motivated me to get involved.

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Gilding the past

willowLast week at the conference I attended at the mega-mega church Willow Creek, I took a stroll around their massive campus. At one point I found myself walking across the back of their “old” sanctuary, worship center, whatever they call it, a room that has been replaced in the past few years by a much larger space (pictured at right, from my phone camera).A woman behind me, evidently a Willow member, said to her friend: “Oh, I haven’t been back in here for a long time. The young people use it now.” Then she added: “I miss this room. It’s so much warmer and more intimate than the new one.”

Folks, the old worship center must seat a couple thousand, and looks like nothing so much as a theater! Now you can see from my fuzzy photo that the new room is far from intimate. But what a lesson on perspective, on tinting the past with a golden hue.

I haven’t heard anyone complain about missing our old sanctuary, though who could deny it was WARM - 85-90 in the summer! But we all have to be careful about longing for the old days, for the way it used to be. We’re six months in to our new building, and the newness of change has worn off. Don’t let that fact gild the past.

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A different kind of megachurch

James Meeks

One of my reasons for skepticism about megachurches has been that I thought of it mostly as a white-suburban concept. Go somewhere where the population is exploding, start an excellent seeker service and you’ve got a pretty good chance of tapping into the same public preference that is creating larger and larger Wal-Marts, Home Depots and Best Buys.

Then at Willow Creek’s Leadership Summit, I heard James Meeks, megachurch pastor (who lead a church from a few hundred in 1985 to 20,000 today). His most memorable line: “I learned church growth principles and applied them, and the principles didn’t know I was black, so they worked for me.” It is Meeks’ church, Salem Baptist on the far South Side of Chicago, that boasts the largest worship center in Chicagoland, larger even than Willow’s new building.

Christianity Today did an excellent story on Meeks a few years ago, writing about him as the most effective megapastor you’ve never heard of. A remarkable fact is that Meeks is not only a pastor but the Illinois State Senator for the 15th District which includes some of the poorest places in the city. At first blush this seems unwise - “If God calls you to pastor, don’t stoop to be a king” and all that. But in a poor area, the justice and poverty issues that hamper people’s lives call for political measures as well as spiritual ones. Meeks convinced me that he is ministering in the Senate just as surely as he is from his pulpit.
Salem Baptist, like Willow, demonstrates the strength of a megachurch. In 1998, Meeks and his members united to “dry up” their community and close 26 liquor stores. In another effort, they visited all 800-plus street corners in their community and talked about the Lord to prostitutes, drug dealers and anyone they could find. They gave free Bibles to every home in their community - 33,000 in all, a monumental delivery task.

Now Meeks and Bill Hybels, lead pastor at Willow, have formed a genuine friendship which they both find joy in discussing. Several dozen leaders from the two congregations took a bus tour last year to visit many of the significant civil rights locations, and Meeks and Hybels meet the group in Selma to walk across the famous bridge there. As a result of this trip and other activities, members of these two churches actually KNOW one another as friends, and care about each other’s experiences.

I still don’t think that the megachurch is the only way, and of course it has its problems just as surely as the microchurch does. But with all the other blessings these two churches have given, add this: Meeks and Hybels have given us an example to follow.

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One love, one blood, one life…we get to carry each other…

bono

“The greatest use of life is to spend it on something that will outlast it.” James Truslow Adams. Last week at Willow Creek’s Leadership Summit, I heard Bill Hybels interview rock superstar Bono on his faith and his passionate work against poverty and AIDS in Africa. Bono is one of the world’s most famous people, even though my Dad thinks he used to be married to Cher and many folks under 20 don’t know him as well as I expected.

Bono said in the interview that celebrity is a ridiculous thing, an exact inversion of the Bible’s principles on value. But, he says, since he HAS celebrity, he chooses to spend it on Afirca. Celebrity gets him in to see the President, Senators, UN Leaders, and other wealthy and powerful individuals who can DO something. Celebrity also connects him to the masses of us who can each do a LITTLE something that can add up to MUCH.

Bono is directly involved in the One Campaign which, among other things, calls the U. S. to use one percent of its budget for basic health, water, food and education in the world’s poorest countries. I like this idea because I read in both Testaments of the Scriptures that God takes interest in nations as well as individuals and how they do justice.

Another group I’ve been impressed with is World Vision’s One-Life Revolution, a Christian-based organization that MHCC has worked with in the 30-Hour Famine. For the past 11 months, some of our youth have been raising money to dig a well for an African village to provide clean, life-giving drinking water to the people there. The last event in this effort will be a spaghetti and salad dinner here at MHCC on Sunday night, September 10 at 5p before evening activities. Come and donate!

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